Perseverance is Your Key to Wealth and a Life of Success
There is the story of a man who made a fortune in oil by going back to wells others had abandoned and drilling just a little deeper. There is the story of a man who stopped just three feet short of one of the biggest gold mines ever discovered. Edison, one of the world's greatest inventors, successfully identified 10,000 ways that the electric light bulb would NOT work before he discovered the one that did work.
Major league baseball players expect to be out every two out of three or three out of four times at bat. Pro football quarterbacks know that some passes will be dropped or intercepted or even caught out of bounds, but they don't stop throwing. The pass that results in a first down or a touchdown makes up for the ones that were not successful.
In my own home based business I have reinvented my strategy many times. Not every Google campaign worked. Not every web page design attracted leads. Not every print ad resulted in sales. Did I stop marketing and give up? Absolutely not. When my pay per click campaigns with Google were costing more than the sales they were generating, did I say Google does not work? Of course not. I decided to change my landing page, change my ad or change my keywords. Sometimes I changed all three. The secret there is to only change one at a time. Otherwise you will not know which change made the profitable difference.When Google changed their rules, and they do change their rules ever four to six weeks, I added article writing to my marketing arsenal.
Unfortunately, there is another switchback and then another before the top. It is not a point to stop, but a reminder to keep pushing forward just a little longer.Remember, whether you are an inventor, a major league ball player, a hiker, a runner, or a marketer, one monumental success makes up for several temporary setbacks. The key is always to learn from your failures. When you use mistakes or failures as learning and growing experience rather than a defeat, you actually progress forward.
Major league baseball players expect to be out every two out of three or three out of four times at bat. Pro football quarterbacks know that some passes will be dropped or intercepted or even caught out of bounds, but they don't stop throwing. The pass that results in a first down or a touchdown makes up for the ones that were not successful.
In my own home based business I have reinvented my strategy many times. Not every Google campaign worked. Not every web page design attracted leads. Not every print ad resulted in sales. Did I stop marketing and give up? Absolutely not. When my pay per click campaigns with Google were costing more than the sales they were generating, did I say Google does not work? Of course not. I decided to change my landing page, change my ad or change my keywords. Sometimes I changed all three. The secret there is to only change one at a time. Otherwise you will not know which change made the profitable difference.When Google changed their rules, and they do change their rules ever four to six weeks, I added article writing to my marketing arsenal.
Unfortunately, there is another switchback and then another before the top. It is not a point to stop, but a reminder to keep pushing forward just a little longer.Remember, whether you are an inventor, a major league ball player, a hiker, a runner, or a marketer, one monumental success makes up for several temporary setbacks. The key is always to learn from your failures. When you use mistakes or failures as learning and growing experience rather than a defeat, you actually progress forward.
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